Portfolio
A product designer blending storytelling and experience through beautiful, intuitive design
Based in Tokyo, Japan
Point of View
Industrial design-trained, turned product designer. A decade of shaping products from startups to global enterprise.
I believe great design must be both intuitive and beautiful — solution without craft is only half the work.
2012
Freelancer
Graphic Designer
2017
Start Up
Designer
2018
Advertising Agency
Digital Designer
2019
Insurance Industry
UX Designer
2020
Financial Industry
Senior UX Designer
current
Projects
2021 – 2024
Toranoko
Don't remove — relocate.
Japan's micro-investing app helping beginners build wealth through spare-change rounding, point investments, and monthly contributions.
Key results
- Onboarding completion +34%
- KYC streamlined from 8 to 5 steps
- Monthly investment feature — 28% opt-in, +17% retention
2023 · JFIA Award Winner
Aruitoku
Make fitness fun while helping users improve financial well-being.
A walking app partnered with MUFG Bank that converts steps into investment points through Toranoko. Health meets finance in one seamless experience.
Key results
- 30.1% retention rate by day 30 (industry avg: 2.1%)
- 5.17% conversion to investment (industry avg: 1–2%)
- JFIA Collaboration Award 2024
2021
UMITRON
Seven products. One designer. One ocean.
Sustainable aquaculture platform — IoT feeders, satellite monitoring, AI analytics, e-commerce. Designed for farmers on boats in bright sunlight.
Key results
- Feed waste reduced by 22%
- Usability across key tasks +42.8%
- Report compilation time −58%
2018 – 2019
glo — British American Tobacco
The trajectory wasn't planned. It was earned.
Product page to platform redesign to launch event at Geometry Ogilvy Japan. From campaign banners to owning the full experience.
Key results
- 1.2M monthly visitors on discoverglo.jp
- Full platform redesign ownership
- Digital designer → UX designer in 11 months
2020 – 2021
Fidelity Investments
Localized an AI fund management platform for Japanese investors.
Global team invited me to join full-time
2019 – 2020
Asurion Japan
Device insurance platform. Hid a save button, reduced backend traffic by 90%.
90% backend traffic reduction
2018
FACY.jp
Fashion e-commerce redesign in 4 months as a side project.
Revenue doubled
2017 – 2018
Wantedly
First job in Japan. Three products, every skill forged under pressure.
WAU +230%, CPI −84%
Pieces
Motion Graphics
Wantedly People · Infographic & advertising
glo campaigns
Banners · eDM · LINE · Posters
KODE campaigns
Graphic design · Ogilvy
Sabaijai Thai Job
Mobile app · Thai Ministry of Labour
Wordcap
Language learning · Master's thesis
The Girl & The Pig
Branding · Illustration · Restaurant
Nature Edition
Branding · Packaging · Skincare
loll — Low Calories Snack
Visual identity · Illustration · Packaging
GranMonte
Visual design · Wine label
Traffic Light Controller
Mobile app · Concept design
KumKhao
Student project · Home party rice cracker cooker
Resonance
Student project · Sculpture-like speaker
Weave
Student project · No-joint fruit basket
Recast
Student project · Accessories from wasted materials
Prologue
PHANIN
KMUTT · Bachelor's
A research-driven design project that excavates the lost meanings behind Thai Lao-Vieng tribal textile motifs — translating belief systems into tactile, story-embedded products. Moving beyond aesthetics into cultural memory, the work proves that the most powerful design medium isn't the object, but the scenario it creates.
MOYOGATARI
Tama Art University · Master's
A continued research-driven project exploring how ancient Northern Thai tribal textile motifs can be made meaningful, not just decorative, in modern life. Culminating in MOYOGATARI, a gift tableware brand where motif meaning becomes a vehicle for human connection, the work proves that cultural heritage survives not through preservation, but through context.
2013
B.Arch
Industrial Design
KMUTT, Bangkok
2015
TA
Technical Drawing
Tama Art University
2015
TA
Visual Thinking
Tama Art University
2015
TA
Graphic Design
KMUTT, Bangkok
2016
Lecturer
Textile Design
KMUTT, Bangkok
2016
Guest Lecturer
Design
Tama Art University
2016
Guest Lecturer
Master's Project
Tama Art University
2017
M.A.
Product Design
Tama Art University
2022
Guest Lecturer
UI/UX Design
Tama Art University